Page 1
Urban pL8
1082 Huff Rd.
Atlanta, GA 30318
PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact: Betsy Pitts
Phone: 404.409.2826
Email: betsypitts@yahoo.com
NEW RESTAURANT, URBAN PL8, OPENING ITS PATIO DOORS IN ATLANTAÕS EMERGING WESTSIDE NEIGHBORHOOD
June 11th,
2009, Atlanta, GA – Urban pL8 will be opening its doors to the public
Thursday, July 23rd, with a soft opening on Thursday July 16th. The unique
menu features fresh, seasonal, local ingredients with clean, bold flavors
using healthy preparations.
Urban pL8
is about quality and affordability, "high quality, affordable food in a
casual, cool, friendly atmosphereÉan everyday kind of place with exceptional
food and service" describes Chef and owner, Betsy Pitts. Urban pL8 will be
Betsy Pitts's first restaurant, an endeavor she's passionate about and has been
wanting to do for a long time. She states, "It's about better food and
healthier options. It's also about affordability. IÕve tried to strip away the
overhead that doesnÕt have anything to do with the quality of the food. i.e.,
expensive stemware, linens, big menu, having counter service instead of a
full wait staff, prestigious location, etc... to make what I cook the best it
can be at reasonable prices. ItÕs all about 'everyday' foodÉwhere it comes
from, how itÕs prepared, how to make it better and more accessible, healthier,
more convenient, itÕs a service almost, as well as a dining
experience."
Chef and
owner, Betsy Pitts, has been a part of the Atlanta restaurant scene for many
years. She apprenticed under Jean Banchett who was
Page 2
heralded as
Òthe epitome of a chefÓ by Jacques Pepin and considered one of the most
influential chefs of all time, having racked up every four-star review and
comparable accolade imaginable; his restaurant was touted by Bon Appetit
magazine as the best restaurant in America. She has worked with Anne Quatrano
and Clifford Harrison as sous chef at Bacchanalia and Floataway Cafe (which she
also helped open), at Watershed with Scott Peacock, acknowledged in 2007 as the
ÒBest Chef in the SoutheastÓ by the James Beard Foundation and featured on
Martha Stewart, the Early Show, and the Today Show, at Mumbo Jumbo with Shaun
Doty, RJÕs Wine Bar as sous chef for Kelly Courtney, Food & Wine Best New
Chef 2001, was Executive Chef at Nickimotos Buckhead and
helped develop and write the menu for Nickimotos Midtown. Betsy also
went on to build a successful catering business specializing in high quality
catering for corporate events, cocktail parties, dinner parties, real estate
caravans, luncheons, and commercial shoots for Monarch Productions.
Urban pL8
is located in Westside Atlanta's old industrial and design district - an area
of urban revival thatÕs evolving into the newest hot, hip area for dining and
shopping - on 1082 Huff Road, between Howell Mill and Marietta Street - down
the street from White Provisions. The restaurant occupies a corner loft with
plenty of free parking and seats 82. With its high ceilings, open kitchen, and
savvy modern design - by Jennifer Healey Interiors,
incorporating woods and fabrics, it gives off an open, airy feel. It has a
great covered patio and green space - in fact, almost half of its capacity is
reserved for patio seating.
WhatÕs notable and different
about Urban pL8:
¥ Large patio and green
space
¥ High quality, locally
grown ingredients, at affordable prices – healthy food thatÕs not Òhealth
foodÓ
¥ Wine at retail prices
– what youÕd pay at your local grocery store – all you pay is a $5
cork fee. No outrageous mark-ups.
¥ Catering Services
¥ Take-out available
¥ Varying, diverse menu
– can change daily depending on whatÕs fresh and available.
¥ Environmentally sustainable
methods and products
¥ Counter service –
faster, more economical service
Page 3
Location:
Urban pL8
1082 Huff Road
Atlanta, GA 30318
Between Howell Mill and
Marietta St. on the Westside (down the street from White Provisions, which is
at the corner of Huff Road and Howell Mill)
Hours: (during start-up months)
Monday – Friday: 11:30
- 2:30pm
Friday – Saturday:
5:30p-9:00pm
Sunday: closed
Beer & Wine:
Local micro-brews, imports,
wine from small French vineyards
$$ Prices:
Starters, salads,
sandwiches, small plates will be between $6 -$12.
Mains between $12 -$20 (dinner).
Additional Services:
High quality Catering
– business catering, real estate caravans.
Take-out
---------------------------
Identity and Media
Campaign:
Orange Sparkle Ball, inc.
orangesparkleball.com
Interior Design:
Jennifer Healey Interiors
# # #